The exquisite company name
Finding a name for your company that will satisfy you throughout your whole company vocation is hard, therefore this narrative will give you some guidelines on how to end up with the exquisite name for your new company.
Small Printers
First we are going to start with a concentrate of mistakes entrepreneurs make so often when selecting a name:
1. A name needs to be flashy and catchy, use your imagination don't use words that never stand out they won't be remembered. Also don't make the name too long, it will lose it's catchyness as well as it's overview.
2. The name should not be able to outgrow your business. For example by using the name "printers&Co" because your company sells printers, but finally you determine to also start selling laptops, your name does not recount your whole company anymore. You have to convert your name because your target shop just became broader and therefore you have to start most of your marketing all over again which is categorically throwing away your money.
3. Keep in mind that company names don't always have to say something about the products or services you sell, some of the most victorious company names are fictional ones, think of Skype, Yahoo, Google, Twitter, etc. It should be a name, a brand, and not categorically a narrative of what you sell, for example computer consulting company.
4. Don't use words that are rarely used within your language (unless you have a fictional name). But for example don't use involved Latin words that tell something about your company when you translate them to English (unless they do categorically sound good). Citizen need to be able to categorically remember the name or you lose sales.
5. Don't add a geographical location to your name unless you only want to target customers from that region, and that region only. As soon as somebody sees a company that's called New York Heating nobody covering New York will place an order, even though they not necessarily sell heating only in New York.
Now let's talk about the things that a good company name should have
There are so many good company names already taken, but trust me there are still thousands of good company names out there. But what are the characteristics of a good company name?:
One of the most foremost things is that the name should be easy to pronounce, easy to remember, and easy to spell. The name should also be catchy, trendy and unique. All together is should be compelling to your target market, because that are your possible customers.
So you finally notion of a good name, at least that's what you think...
You have to be sure the name you notion of is going to last. Therefore there are concentrate of guidelines you should effect before you start using the name.
1. You should check if there is a corresponding domain name available.
2. Sleep over it. Does the name still sounds so keen as yesterday?
3. Ask you friends and family what they think about it, but don't let them get you off the right track because some Citizen are very good at manufacture up pretty miserable names.
4. Check if the name is not already taken by other clubs in your niche. Is it trademarked already?
Mistakes often made by clubs that chose the wrong name
Two words: convert it! If you feel you've made the wrong decision by selecting a dull company name, convert it as fast as you can. Your company name might make Citizen think of other products or services, so they link your name to the wrong objects. It's best to convert the name in an early stadium, because promotion (marketing) is foremost for a company's existence and by promoting a name you are not satisfied with won't make things better. When the name is right your reliance level will boost.
What if I want some good ideas for a good company name?
These days there are a lot of specialized clubs that will manufacture a brand for you, they research your market, write reports, make benchmarks, analyze the competitors in your niche, etc. The disadvantage is that all this costs a lot of money, it will categorically cost in the middle of 00 - ,000. For starting entrepreneurs this is a lot of money and you should be crazy to spent this much money before even starting your business.
Related : printer ink toner http://armyclothesforkids.wordpress.com/ http://cheapdesignerbabyclothes.blog.com/
ไม่มีความคิดเห็น:
แสดงความคิดเห็น